Owners of LiveGood: The Leadership Behind LiveGood
In this blog post, I will give you details about owners of LiveGood. The information I am about to reveal to you is very important. This is crucial information you must be aware of before you even consider joining LiveGood MLM opportunity or before you invest your hard earned money into the platform or use the products they offer.
LiveGood.com has emerged as a prominent player in the health and wellness industry, offering nutritional supplements through a unique membership-based model. Understanding the leadership behind this growing company provides valuable insight into its vision, strategy, and potential for continued success.
“Disclosure: I am an affiliate marketer. As a result, there may be some affiliate links below, but these are all products I highly recommend. I won’t put anything on this page that I haven’t verified and/or personally used. I get commissions for purchases made through links on this page. Please read my complete AFFILIATE DISCLOSURE policy for more info.”
Why Look at the People Behind LiveGood?
One of the first things I tell my readers is this: A company is only as strong as its leadership. You can have great products and a flashy pay plan, but if the people at the top are shady, inexperienced, or just chasing quick cash, the whole house of cards can collapse.
That’s why today we’re going deeper into the owners of LiveGood—not just names on an “About Us” page, but the real people whose decisions shape the company’s direction. From founder Ben Glinsky to the Goodkins and Nauder Khazan, here’s the full story of who’s running LiveGood and what their track records say about the future of the business.
Ben Glinsky — The Founder and CEO of LiveGood
Personal Life & Public Presence
Glinsky studied at Washington University in St. Louis, and today he resides in Jupiter, Florida. He’s not a hidden figure—he maintains a public profile on Facebook and has been candid in media appearances about his business philosophy. Unlike many MLM executives who operate in the shadows, Glinsky puts his name front and center.
Why It Matters: His decades of MLM experience are both a strength and a double-edged sword. On one hand, he knows the industry inside out. On the other, critics argue that some of his past companies followed the same boom-and-bust trajectory common in MLM. The key difference with LiveGood is his commitment to pricing disruption and lean operations.
What sets Ben apart as a leader is his focus on helping others succeed, leading by example in his approach to business. His vision centers on the principle that true wealth lies in health and wellness, a philosophy that directly influences LiveGood’s mission and product development strategy.
Career Timeline of Ben Glinsky
- Early MLM Ventures: Before LiveGood, Ben Glinsky cut his teeth in the MLM and supplement space with companies like Rejuvenate WorldWide and later Skinny Body Care. Both brands built substantial downlines and attracted thousands of distributors, giving him a reputation as someone who could launch and grow a network marketing company from scratch.
- Skinny Body Care Era: Perhaps his most recognized venture, Skinny Body Care focused on weight management supplements. While it eventually fizzled out, it provided Glinsky with hands-on lessons about scaling, attrition, and the pitfalls of overpriced products in a competitive industry.
- Lead Generation Systems: In between product companies, Glinsky also developed tools and systems for network marketers, tapping into his understanding of how affiliates recruit, train, and build funnels.
Business Philosophy of Ben Glinsky
Glinsky has been outspoken about one thing: traditional supplement MLMs overcharge customers and underdeliver on value.
In an April 2025 podcast interview, he explained:
“Companies are making products for $8 to $10 and turning around and selling them for $60, $80, sometimes even $100. That’s not sustainable, and it’s not fair to customers or distributors.”
This frustration with inflated pricing models became the core motivation behind LiveGood. His goal was to build a lean business: no bloated corporate salaries (he says he himself isn’t even on payroll), low product markups, and a membership model that actually makes supplements affordable.
Ben Glinsky Achievements
- Helped generate nearly $1 billion in payouts to distributors across his ventures.
- Spearheaded LiveGood’s explosive growth from launch in late 2022 to nearly 1 million members by mid-2024.
- Frequently featured in interviews and podcasts, sharing his disruptive approach to wellness and direct selling.
Dr. Ryan Goodkin — Director of Product Development
With a Doctorate in Pharmacy and a degree in Science and Nutrition, Dr. Ryan Goodkin is the architect behind LiveGood’s supplement line.
He’s not just a name on a label—he formulates each product himself and openly states he wouldn’t release anything he wouldn’t give to his own family. His blend of pharmaceutical training and holistic wellness creates a unique credibility factor. This unique combination of expertise positions him as both a natural health practitioner and a pharmacist, bringing scientific rigor to product development while maintaining a focus on natural wellness solutions.
This dual background reassures both affiliates and customers that the company’s products are not just marketing fluff but are backed by expertise and real science.
Lisa Goodkin — Director of Product Education
Lisa Goodkin has over 20 years of health and wellness experience, with degrees in Exercise Physiology and Nutrition.
She’s the communicator of the team, bridging the gap between product science and practical lifestyle application. Lisa is passionate about living what she teaches—balancing fitness, nutrition, and family life while showing customers that wellness doesn’t have to mean perfection.
Her authenticity adds a relatable face to the brand and empowers affiliates with the education they need to confidently promote LiveGood products.
Nauder Khazan — Director of Field Development
Nauder Khazan is the veteran marketer of the group. With a network marketing career dating back to 1998, he’s been a consultant, trainer, and executive in multiple companies.
At LiveGood, his job is to support the affiliate field—teaching new distributors how to share the products, grow their teams, and build ethically. He’s also active in ministry and philanthropy, dedicating time to supporting underprivileged children and families. His extensive resume in launching and running successful companies in the industry brings valuable experience to LiveGood’s growth strategy.
However, it’s worth noting that Nauder’s background includes some controversial ventures. He previously founded and served as CEO of Stiforp in 2011 and later AliveMax in 2019, which have faced scrutiny in the MLM industry.
Nauder brings a balance of practical know-how and servant leadership, reminding affiliates that MLM isn’t just about numbers but also about people.
Company Formation and Vision
Ben Glinsky launched LiveGood in 2022, teaming up with Nauder and the Goodkin husband-wife team. The company’s history traces back to 2020 when the founders established LiveGood with the mission of creating a solid, honest company with great products.
The leadership team’s collective vision revolves around making high-quality health and wellness products accessible through an innovative membership model. LiveGood’s membership model operates like a wholesale club, where members join at a very low monthly or yearly price to access the complete catalog of LiveGood products at significant member discounts.
Why Leadership Matters for LiveGood
When you put it all together, the owners of LiveGood represent a blend of entrepreneurial grit, scientific expertise, authentic education, and field experience:
- Ben Glinsky → Visionary founder, industry veteran, and pricing reformer.
- Dr. Ryan Goodkin → Product integrity through science and pharmacy expertise.
- Lisa Goodkin → Wellness educator and relatable lifestyle role model.
- Nauder Khazan → Field development leader with decades of network marketing experience.
This combination sets LiveGood apart from the many faceless MLMs where leadership hides behind the curtain. It doesn’t guarantee success for every affiliate, but it does mean the company has a strong, experienced backbone.
Global Expansion and Growth
Under this leadership team’s guidance, LiveGood has expanded to more than 200 countries, with the network site continuously expanding the range of global teams. This rapid international growth demonstrates the effectiveness of their business model and the appeal of their product offerings.
Conclusion: Should You Trust the Owners of LiveGood?
After nearly two decades in internet marketing, I’ve seen plenty of MLMs come and go. Most vanish because the leadership lacked either integrity, vision, or industry know-how. The owners of LiveGood have positioned the company as more than just another supplement MLM. Their focus on providing genuine value through discounted, high-quality products while maintaining a low barrier to entry for membership has differentiated them in a crowded marketplace.
The leadership team’s diverse backgrounds – combining traditional business experience, network marketing expertise, and scientific credentials – creates a foundation for continued growth and innovation in the competitive health and wellness industry.
As LiveGood continues to evolve, the vision and experience of its founding team will likely play a crucial role in navigating industry challenges and capitalizing on emerging opportunities in the global wellness market.
LiveGood’s leadership team isn’t perfect—but they are transparent, credentialed, and committed to a different kind of model. For affiliates or customers, that should carry weight.
If you want the full picture, I recommend checking out my complete LiveGood MLM review where I cover the products, compensation plan, and the risks/rewards of joining. But if your question is “Can I trust the people running this company?” — the answer is that LiveGood has a leadership team with experience, credibility, and a track record worth considering.
If you’ve read this far, you can see why I’m personally excited about LiveGood. The products are solid, the LiveGood Compensation Plan is fair, and the opportunity is wide open right now.
I’m not here to pressure you — I’m here to give you the honest truth based on my own experience as a member and affiliate. If LiveGood feels like the right fit for you, I’d love to welcome you to my team and help you get started the right way.
👉 Click here to learn more or join LiveGood
Even if you’re just exploring, take a few minutes to check it out. Sometimes the smallest decisions open the biggest doors.
Frequently Asked Questions About the Owners of LiveGood
Who is the founder of LiveGood?
LiveGood was founded in late 2022 by Ben Glinsky, a veteran in the supplement and MLM space with over 20 years of experience.
What other companies has Ben Glinsky run?
Before LiveGood, Glinsky launched companies such as Rejuvenate WorldWide and Skinny Body Care, both of which were supplement-based MLMs. He also developed lead generation tools for network marketers.
Where is LiveGood based?
The company is headquartered in Jupiter, Florida, USA.
Who are the other leaders at LiveGood?
Alongside Glinsky, the leadership team includes:
- Dr. Ryan Goodkin – Director of Product Development
- Lisa Goodkin – Director of Product Education
- Nauder Khazan – Director of Field Development
Is the leadership team experienced?
Yes. Between Glinsky’s decades in MLM, Dr. Goodkin’s pharmaceutical background, Lisa’s 20 years in wellness, and Nauder’s long career in network marketing, the leadership team has extensive industry knowledge.
Can leadership guarantee success in LiveGood?
No leadership team can guarantee success in MLM. However, their transparency, track record, and credentials give LiveGood a stronger foundation than many competing companies.
P.S. Even if you’re not ready to go “all in,” take a closer look at LiveGood today by Taking This FREE Tour. You might be surprised at how affordable and rewarding it really is.